10 MXN, 2012
Single channel HD video
10 MXN was made in collaboration with the illegal subway vendors of Mexico City who performed their normal pitches (that they use when selling their products in the subway cars) in front of a green screen.
The “advertisements” made from these performances will be shown as actual commercials this spring on late-night local access cable television in Mexico City.
2012 Copenhagen Arts Festival, Den Frie Centre of Contemporary Art, Copenhagen, Denmark